Established in 2006 and located at the Rijnsburg flower auction, Hollandirect is a pioneering force in the floral industry, specializing in the import and export of flowers, plants, and accessories. With a vast network of importers, growers, and suppliers, Hollandirect facilitates the direct delivery of fresh blooms and greenery to professional florists across Europe through its state-of-the-art website. As an innovator in the floral sector, Hollandirect has transformed the traditional floral landscape through its pioneering approach to e-commerce. Collaborating with MKB Fonds, the company is leading a strategic buy-and-build initiative aimed at expansion through the acquisition of similar or complementary businesses. In March 2018, Hollandirect successfully completed its first add-on acquisition, acquiring P&H Bloemenexport, underscoring its commitment to this strategy. This milestone marks the beginning of a new chapter in Hollandirect's journey, further cementing its position as a leader in the floral industry and paving the way for continued growth and innovation.