Founded in 1996 and headquartered in Noord-Scharwoude, The Gift specializes in wholesaling non-food products tailored for Christmas hampers. With a diverse range of product categories including bags and trolleys, home & living essentials, and seasonal items for both summer and winter, The Gift caters to a varied clientele. Operating under several proprietary brands such as NORLÄNDER, JENS Living, BRAINZ & KUMAI, The Gift offers a wide selection of products alongside customizable orders. Moreover, The Gift collaborates with Tastemakers, an adjunct enterprise specializing in supplying food consumer items to the Christmas hamper and corporate gift sectors. Through this collaboration, they provide customers with a comprehensive range of both food and non-food consumer items, facilitating cross-selling opportunities.